Guerrilla marketing is a bit of a broad term… but for general understanding, it basically means any form of lead generation and brandbuildingt hat is a) low cost, and b) unconventional.
These are the ideas that require ingenuity and time, but not necessarily huge budgets or “official” marketing channels.
These “guerrilla” campaigns get people talking, and that’s half the point – by being unconventional, these clever marketers do something unexpected…And that means standing out among the crowd.
There’s a lot of noise out there, and most of it comes from all the traditional marketing and advertising channels we’ve trained ourselves to ignore.This style of marketing actually takes the message back to the people.
Guerrilla marketing can be interactive, community focused, service-oriented (instead of only sales-oriented), and above all… engaging and entertaining for the prospect.The options are endless when it comes to this style of reaching out to people… the most important part is to be creative and sincere.Here are six examples of guerrilla marketing from the real world“.
Last year, I invited members of a local school counseling department to sit down and tell me what they need when it comes to mental health services in the community for their students.I asked, simply, ‘How can we best help you to help your students?’ At first, they didn’t know what to say, thinking I brought them there just to tell them what we had to offer.
